desports works with NBA China and Brainshare to host the third "NBA 5v5" Elite Basketball Tournament
2018年07月02日 Back to Contents

“NBA 5V5” is an elite basketball tournament hosted by NBA China. This year NBA China ran this game together with desports and Brainshare. Starting from 21st July, the 32 teams from mainland China will compete in Guangzhou, Nanjing, Beijing and Chengdu. The champions of the four cities will play off in the finals held in Shanghai on  September 1st and 2nd against four teams from Hong Kong, Taiwan, Korea and the Philippines.

 


The game settings follow the original NBA configuration to the maximum extent, with guest NBA stars, cheerleaders, mascots and entertainment stars on site to interact with the audience.


JIANG Lizhang, the president of desports, said "I am very happy to be able to hold this passionate and charismatic event with NBA China and Brainshare. I myself have a strong connection with the NBA, therefore we clicked with each other immediately. It has always been our dedications to provide a high standard competition platform for elite basketball players, and fascinating contents to the fans. We will also help commercialize and promote this event by making good use of our strength in sports marketing. I believe that this cooperation will help integrate quality resources in sports industry, optimize the participation experience, and inject new vitality into the sustainable development of the event.”