desports acquires the exclusive sales agency rights of Paris Saint-Germain Football Club in mainland China and Hong Kong
2018年03月14日 Back to Contents

On March 14th, desports officially entered into a cooperation with the European football club Paris Saint-Germain (hereinafter referred to as PSG), becoming its exclusive sales agency for the next three and half years in mainland China and Hong Kong. desports will also set up a China office with PSG to collaborate on branding and business development in mainland China and Hong Kong.

 


PSG is currently the number one Football Club in France with 6 French Ligue 1 titles, 10 French Cups titles, 5 French League titles and 1 UEFA Cup Winners’ Cup title. The House boasts big names such as Neymar, Mbappé, Cavani among many other famous footballers. With the joining of superstars and promotion on the leaderboards, PSG now has around 173.5 million fans worldwide, making it one of the top 10 most popular clubs in the world as well as one of the most watched and most commercially valuable football clubs in the world.


“The fact that desports can become the exclusive business agency of PSG not only proves that the world starts to see the value of the Chinese market but also reflects Chinese brands’ international power being recognized by the market as well. We are also very grateful to PSG for its trust in desports. We believe that with the joint efforts of PSG, desports, sponsors and fans, we will be able to break the geographic and cultural boundaries through football, thus making more Chinese brands known and accepted by foreign consumers in a closer and more natural way.” Said Mr.Lizhang JIANG, the president of desports.